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August 2009  
Greetings!
Welcome to the August 2009 issue of  CHAKRA.  This month Anita Campbell asks if YouTube is becoming the court of last resort, and Michael Moss explores leasing.  We take a look at the current consumer spending trends and get the best motivational tip ever from Master Yoda....................Well what are you waiting for? Get reading - enjoy!
In This Issue
The Court of Last Resort
To Lease or Not To Lease
Trend Watching
Great Management Quotes
Events & Happenings
A Final Thought
The Court of Last Resort
by Anita Campbell
 

Dave Caroll

Professional musician Dave Carroll spent nine months trying to get compensation from United Airlines to fix his $3,500 Taylor guitar after it was damaged by baggage handlers at O'Hare Airport.  After getting the final "no" from United, he composed a 4-minute video called "United Breaks Guitars."
 
He posted the video on YouTube on July 6th.  As of this writing it has had over 4.5 million views - and climbing! 

On his website Carroll describes what happened with his guitar in detail. Here's the short summary in his own words:

"In the spring of 2008, Sons of Maxwell were traveling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago. I discovered later that the $3,500 guitar was severely damaged. They didn't deny the experience occurred but for nine months the various people I communicated with put the responsibility for dealing with the damage on everyone other than themselves and finally said they would do nothing to compensate me for my loss. So I promised the last person to finally say "no" to compensation (Ms. Irlweg) that I would write and produce three songs about my experience with United Airlines and make videos for each to be viewed online by anyone in the world. United: Song 1 is the first of those songs. United: Song 2 has been written and video production is underway. United: Song 3 is coming. I promise."
 
Even consumers who don't fly much, or don't have a guitar, identify with his plight.  The lyrics of the country song capture the level of frustration that many customers feel when their complaint lands on deaf ears:
 
I've heard all your excuses, and I've chased your wild gooses.
And this attitude of yours I say must go.
United, United, you broke my Taylor guitar.
United, United some big help you are.
You broke it, you should fix it. You're liable, just admit it.
 

Caroll YouTube

 
The video is professionally produced, the story is creatively told, and the song is catchy. On top of that, Dave Carroll comes across as a likable credible person.  Making it wickedly effective.  Click on image above to listen to the song and watch the video. 
 
This is a PR nightmare for United. Not only has the video achieved viral interest, but the story has been picked up by major news outlets around the world. On its Twitter account, United writes that the  complaint video has "struck a chord with us."  Just sample a dozen or so of the 12,000+ YouTube comments.  You'll get a feel for the overwhelmingly negative sentiment toward United.
 
Dave Carroll has said it is no longer about the money.  He requested that United make a donation to charity, which they did, donating $3,000 to the Thelonius Monk Institute of Jazz.  But in a subsequent statement, he said he would continue with his video series and another is due out "soon."
 
If nothing else, this video shows how YouTube is becoming the court of last resort, when it comes to customer complaints.  The court of last resort used to be the Supreme Court.  But heck, YouTube is easier to get into.
 
Customers have power.  Ignore at your peril.
 


About the Author: Anita Campbell serves as CEO of Anita Campbell Associates Ltd, a woman-owned consulting firm helping companies and organizations reach the small business market. As Publisher of several online media properties and syndicated content, Anita reaches over 1,000,000 small business owners and entrepreneurs annually.  She is the founder and Editor-in-Chief of Small Business Trends, an award-winning online publication. 
To Lease or Not To Lease
by Michael Moss
 
Cash-strapped businesses should consider leasing, rather than buying, the new equipment they need to upgrade existing operations or to grow their business. According to the U.S. Department of Commerce's Bureau of Economic Analysis, more than 80% of all businesses lease some or all of their equipment. Many of these businesses turn to leasing not because they are short on cash but because they understand how leasing can be used as an integral cash flow strategy.
 
Businesses that lease  include industrial firms, trucking companies, commercial printers, and even hospitals and other medical firms that use x-ray machines and similar equipment. Leasing affords you access to many types of equipment from copy and fax machines to delivery trucks, construction equipment and more.
With the rapid rate of improvements in technology, we're seeing an especially significant jump in the number of businesses who are choosing to lease computer and communications technology, instead of purchasing, in order to avoid the risk of still owing money on outdated and legacy technology.
 
Equipment Leasing Basics

 
The Equipment Leasing and Finance Association (ELFA), an industry trade group in Arlington, Virginia, explains the benefits of equipment leasing this way:
 
When you lease equipment, a manufacturer, dealer or lender either buys or already owns the equipment you want. In exchange, you make monthly payments to the owner (lessor). The monthly payment structure allows you to treat the payments as tax- deductible business expenses.
 
If you need equipment right away, leases are approved much more quickly than loans and involve less paperwork and more relaxed credit requirements.
 
Maintenance of equipment is another expensive issue for most companies and another reason for leasing. Leasing is especially advantageous to a business that is not in the business of maintaining the machinery it uses.
 
Ultimately, if cash flow is an important issue, then Equipment Leasing is an attractive alternative.
 
Lifecycle Leasing


Leasing makes it easier to keep up with the pace of technology. This can be especially important if your business relies upon cutting-edge technology such as the latest computers, communication devices or other equipment. In many cases, a series of short-term leases (Lifecycle Leasing) can cost you less than buying new equipment every year or two. As a result, lifecycle leases are becoming the trend right now in leasing. This type of lease offers upgrades to equipment that has become outdated or obsolete.
 
If a manufacturing firm develops a new product line, for example, and needs machinery that is bigger or better, most leasing companies can accommodate the switch. High-tech users can stay current with hardware and software upgrades at pre-determined intervals. 

Different Flavors of Leasing

When you start comparing lease options, make sure you understand the different types of leases so you aren't comparing apples and oranges.
 
An Operating Lease is a lease for which the lessee acquires the property for only a small portion of its useful life. This type of lease is commonly used to acquire equipment on a short-term basis. An operating lease is not capitalized; it is accounted for as a rental expense.
 
In contrast, a Capital Lease is a lease that is classified as a purchase by the lessee by meeting one of the following criteria: the lease term is greater than 75% of the property's estimated economic life; the lease contains an option to purchase the property for less than fair market value; ownership of the property is transferred to the lessee at the end of the lease term; or the present value of the lease payments exceeds 90% of the fair market value of the property.
 
For greater detail about leases and their tax implications, see FASB- 13
 
Michael MAbout the Author: Michael Moss has served his clients as Founder and President of MDS Funding, LLC since 1995.  By providing working capital and equipment leasing financing, he improves the cash flow of businesses (B2B and healthcare).  
 
Michael Moss
President
MDS Funding, LLC
Phone: 678-353-3265
Well.......did you enjoy it?  Was it helpful?  Please email and let us know. We are always pleased to hear from you, especially if you found something in the CHAKRA that's prompted you or your client to try a new approach or adopt a new idea in your business.  Tell us about your successes - you never know, we may include them in next month's issue!
 
Make it happen!
 
Regards,
 
KMG SignatureAB Signature
 

KMG      Mr Bevan
 
Karl M. Gibbons
& Adrian M. Bevan
Third Eye Management
Trend Watching
Accoring to the Consumer Spending Update 2009 published by EPM Communications, Inc. we are: 
 
Switching to cheaper products - most frequently for food staples such as rice, bread and pasta.
 
Eating out less often.
 
More frequently buying groceries, candy, consumer electronics, and over-the-counter medications only when they're on sale.
 
Choosing retailers closer to home to save on driving and gas costs.
 
Making personal care products last longer.
 
Using coupons for frozen and refrigerated foods, dry groceries and other products.
 
Stocking up when they find a bargain.
 
Cutting back on travel - from nights away to the quality of lodging to meals and entertainment while away.
 
Moving entertainment options home - although movie theater admissions increased about 15% (in tickets sold) during the first half of 2009.
 
Among the affluent, the move is toward premium rather than prestige goods.
 
Source: EPM Communications, Inc.

Great Management Quotes

 

Yoda

 "Do or do not.  There is no try."
Master Yoda - Star Wars
 
Email us your favorite management pearl of wisdom to info@thirdeyemanagement.com.
Events & Happenings
August 26th - The Organization for Entrepreneurial Development (OED
has commissioned TEM to present the 3rd in a 4-part webinar series on Franchising and Licensing.  (missed session  one or two? Don't worry, each module has been designed to stand alone)
 
So You Want To Buy A Franchise? 
 
A step by step guide on all you need to know when considering buying or selling a franchise, including some of the questions the franchisor might not want you to ask!
 
Participants will have the opportunity to learn the essentials of franchising in the convenience and comfort of their home or office by joining in via Internet and phone for this webinar series.
 
For complimentary registration courtesy of OED 
click here
 
August 6th N.A.P.L.E.S. meeting -Naples Bay Resort, Naples, FL
 

Ed Westwood

Guest Speaker:
Ed Westwood - owner GardenBleu Designs LLC
 
Topic:  What's the difference between old, tired and mature?
 
August 20th N.A.P.L.E.S. meeting -Naples Bay Resort, FL
 

Suzanne Murphy

Guest Speaker: Suzanne Murphy - President - iCenter Advertising.
 
Topic: New Age. New Ways!
TEM are Proud Supporters of 
 
 

NAPLES Group horz logo 
Project Innovation

Where Do Our Clients Come From?


People are always asking us how we acquire our clients.

The short answer is that most of our clients come to us as a result of referrals from either existing clients or our business network and contacts.  Why?  Because our clients have experienced firsthand the value that we bring to them and their business. Our contacts see the impact that we've had on our clients' businesses and are in turn happy to recommend us to their clients and prospects. However, neither the positive changes that we bring about with our clients, or the trust that we establish with our contacts, happens overnight. Like all good relationships, business or personal, they are earned over a period of time and Third Eye firmly believes in this. Indeed, our corporate philosophy states:-
 
"It is the philosophy and culture of Third Eye Management that business is not just based on proposals and delivering assignments but developing successful relationships centered on the people involved and then striving to meet and exceed their dreams and aspirations"
 
So, the real answer is that we build our business around people rather than around systems or processes. By us getting to know them, and our clients, prospects and contacts getting to know us, we are better equipped to "turn good little businesses into great businesses"!
How about your clients - where do they come from? 

A Final Thought


A recent study of entrepreneurship commissioned by Ace Hardware revealed that 51% of small-business owners presently felt more job security than they would as an employee. Only 27% said they felt less secure.
When asked if they might choose to work for someone else in the future they responded:-
 
Maybe             36%
No                   32%
Yes                   8%
Don't know         4%
 
Perhaps with help from advisors like Third Eye more of the "Maybes" could be converted to "Nos"!
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